In an episode we recorded before Christmas, Jack and I talk to Alex Denning who runs Ellipsis, a marketing agency focussed on WordPress businesses.
We discuss how hosting companies differentiate from each other, how Alex works with WordPress product companies, focusing on a market niche, the importance of content marketing and how to do it right, and how plugin developers can improve their marketing game.
I’m a WordPress developer based on the south coast of England. I develop plugins like Intagrate and WP User Manager. I also run Plugin Rank to help WordPress plugin developers track their rankings in WordPress search results.