In an episode we recorded before Christmas, Jack and I talk to Alex Denning who runs Ellipsis, a marketing agency focussed on WordPress businesses.

We discuss how hosting companies differentiate from each other, how Alex works with WordPress product companies, focusing on a market niche, the importance of content marketing and how to do it right, and how plugin developers can improve their marketing game.

 

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Posted by Iain Poulson

I’m a WordPress developer based on the south coast of England. I develop plugins like Intagrate and WP User Manager. I also run WP App Store for deals on WordPress plugins, themes and hosting.